A new app called Pool is launching today with a singular mission: turning the chaotic graveyard of screenshots in your phone's camera roll into something actually useful. Founded by Maxime Junique and Piet Terheyden, the iOS app uses artificial intelligence to automatically sort saved images into categories the company calls "pools," pulling in product pages, recipe ingredients, design inspiration, and any other content users have clipped over time. Once a screenshot is imported, Pool works to track down the original web link associated with it, whether that's a retailer's product page or an Instagram creator's full recipe.
Pool enters a crowded market of AI-powered bookmarking tools that includes mymind, Fabric, and Raindrop, all of which aim to help users organize saved content more intelligently. But Pool has narrowed its focus specifically to screenshots, the content type that ends up being the most forgotten. According to co-founder Maxime Junique, the idea came from a personal frustration both he and Terheyden shared. "It sounds pretty obvious, right now, when we say it, but it's something that we do so naturally — you don't notice it, necessarily," Junique said. The two founders, who originally met years ago at a co-working space, surveyed their friends and found the same pattern repeated universally: people screenshot things like recipes, tweets, and design references with the intention of revisiting them, but rarely do.
The app is the first product to emerge from Junique and Terheyden's design and product studio, Spinoff Studio, which has spent roughly three years building B2B SaaS products to generate revenue. The original version of Pool was actually coded in Lisbon over a couple of weeks while the founders lived out of a van, putting together the landing page, website, and initial build in a stripped-down, mobile setup. The pair quickly realized they needed profitable products first, so they shelved Pool and pivoted to B2B work, only now returning to the consumer app with what they believe is a more polished, AI-driven experience ready to ship.