A London-based Verge reporter spent weeks investigating Gudtrip, a weed vaporizer that promises users Bitcoin rewards for smoking. Robert Hart discovered the device through a Slack message on 4/20, the cannabis community's unofficial holiday, featuring a thumbnail of a man exhaling vapor with "every hit delivers Bitcoin" displayed prominently. Despite initial skepticism that the product was an elaborate hoax, Hart's extensive search spanning multiple continents and involving dozens of emails revealed the product might actually exist—though he found it even more absurd than anticipated.
The Gudtrip website presents the device as "the first agentic cannabis device" combining "premium cannabis, blockchain rewards, and AI-powered asset tools in one product." The marketing relies heavily on tech industry buzzwords, blending cryptocurrency hype with artificial intelligence terminology. However, Hart did find concrete evidence the product is real: the website lists California as the current market with New York marked as "coming soon." The company behind Gudtrip is Puffpaw, which positions itself as the manufacturer of what it calls the "world's first gamified smart vape" designed for nicotine users, supposedly incentivizing users to quit tobacco through a rewards mechanism similar to Gudtrip's Bitcoin system.
Hart's review of Gudtrip's social media presence on X revealed the product quietly launched in March 2026. The company's pinned post states simply, "Smoke weed and earn @Bitcoin," while other posts target specific markets, including one directed at New York residents asking if they were ready for the product. Despite weeks of investigation, Hart acknowledged he still did not fully understand how either the Puffpaw nicotine device or the Gudtrip weed system was actually supposed to function, leaving the practical mechanics of these Bitcoin-for-smoking schemes unclear.