Meta is testing a new AI companion app for Facebook creators, currently available to a select group. The app integrates Facebook's recently launched AI creator assistant, which delivers personalized recommendations based on a creator's content style, performance, audience engagement, and goals. Creators can ask conversational questions such as "When should I post?" and "What are people saying in my comments?" and request follow-ups, such as how their audience has shifted over time.
The Creator Studio app also includes an AI-powered comment tool that surfaces the most important comments and drafts replies in the creator's own tone; creators can edit and approve drafts before posting. A daily priorities feed shows the performance of their newest post, tracks progress toward goals, and flags comments in need of a reply.
Meta said the app is intended to keep creators active on Facebook amid competition from TikTok and YouTube, and to reduce reliance on third-party tools like ChatGPT for brainstorming and performance analysis. The launch is part of a broader wave of Meta app releases, including last month's stand-alone Facebook Groups app called Forum and April's disappearing-photo app Instants. The New York Times also reported Meta is building a Polymarket-like app internally called "Arena," and The Wall Street Journal previously reported that CEO Mark Zuckerberg told employees AI-driven efficiencies would let the company build more apps than historically.