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YouTube will let you ask AI to make a custom video feed

The Verge · Thursday, May 28, 2026 · Category: Tools
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YouTube will let you ask AI to make a custom video feed

YouTube is rolling out a new AI-powered feature that generates personalized video feeds based on text descriptions of what viewers want to watch. Users can describe their interests, mood, or specific topics they're looking for, and the platform will compile a custom feed that can be pinned to the top of the homepage for easy access. The feature is now available to US users signed into the YouTube mobile app or desktop site, with English language support. To access it, users navigate to the "Your custom feed" tab at the top of the homepage and enter a prompt into the AI text box. YouTube also provides suggested prompt options for those who need inspiration. The feature allows for highly specific requests. Examples shared by YouTube include prompts like "help me unwind with guided meditations under 10 minutes" or "deep-dive tech podcasts about AI." Users can modify their prompts at any time to generate an entirely new feed, and they can report issues by clicking the three-dot menu on the feature tab and selecting "Something wrong?" YouTube requires that search and watch history be enabled in account settings for the feature to work properly. The launch positions YouTube alongside other platforms that have embraced AI-driven personalization. Spotify has offered prompted playlists, and Instagram updated its Reels feed algorithm in December to give users more control, though Instagram's approach relies on topic lists rather than freeform text prompts. YouTube's implementation represents a more conversational method of feed curation, allowing users to describe exactly what they're in the mood for rather than selecting from predefined categories.

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